Omnicom Corporate Responsibility
Omnicom's companies participate in a substantial amount of charitable and social work each year. I was tasked with creating a site that could easily be updated to display case studies from the causes with which they had worked. These causes spanned across a number of categories, including education, community, people, and environment. I created templates that would work for all content throughout various sections on the site.
Role
UX Design
Duration
1 Month
When
April 2017
What
Website Design
Content
Working with other members of the team, we utilized card-sorting methods to organize case studies into buckets for each category: education, community, people, and environment.
Sitemap
Based on the card-sorting exercise, I created a simple sitemap that organized the content into each bucket, and could be flexible if new content needed to be added.
Wireframes
After the case studies for the site had been effectively bucketed, I moved on to creating wireframes. I created a template that would work for the different content of each case study.
With the exception of the environment category, which had fewer case studies and a unique template to display them, most content on the site could fit within one template.
