Legalshield - associates-only back office
Website ReDesign
Role: UX Designer on a team of two, with strategy, tech, and design support
When: August 2017 - October 2017
Duration: 3 Months
What: Experience Strategy
Objective
Legalshield, a corporation that sells legal service products through independent associates, had a complex back office to serve their employees. Associates could track sales, access training materials, manage their teams, and more. However, the back office was difficult to navigate, and users often had trouble finding what they were looking for due to the information was spread across different sites. Legalshield asked for an updated, easy-to-navigate experience to help associates achieve their goals.
Mission
Create a cohesive, easily navigated back office experience for associates.
Market
Legalshield Associates looking to keep track of sales, promotions, and access training material.
Original Dashboard
Problem
Legalshield's online resources for their associates are spread across different websites. The associates have trouble finding what they need between the different sites and miss vital information to help them with their independent businesses.
Solution
Combine the different sites into a single, manageable experience and update the look and feel based on the redesign of Legalshield.com.
Redesigned Dashboard (top portion)
User Interviews
In order to understand user needs, we conducted interviews with a variety of associates. We spoke with everyone from top salespeople to newer associates in order to address a full spectrum of needs.
The interviews confirmed our assumptions that users wanted immediate access to sales information, and they helped shape which information was most important to display. The interviews also confirmed our biggest assumption: the separated sites caused users to miss a lot of information, and they wanted a single experience for their needs.
Competitive User Journeys
Competitive user journeys
Site Architecture
After gaining a better understanding of what information users needed, I conducted an audit of the different back office sites. After finding duplications, opportunities to combine pages, and outdated materials, I created a proposed sitemap for the new back office. The new sitemap combined sites and offered high-level landing pages with easier paths to information.
Wireframes
A selection of wireframes from the site
