Title
Pacira Biosciences issued an RFP for a strategic partner to design an interactive compendium of medical information and resources. The goal was to create a centralized, user-friendly platform for healthcare professionals (HCPs) to quickly access accurate information or connect with Medical Affairs.
After winning the RFP, our team developed a phased roadmap focused on usability and scalability, ensuring HCPs could intuitively find clinical data, product resources, or support with minimal friction.
Role
UX Research and Design, UI Design, Branding, WIX site build, SEO
Duration
1 Month
When
June 2025
What
Website redesign
User Journey
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User Flows
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Initial Wireframes
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Site Architecture
After winning the RFP, we partnered closely with Pacira to define Phase 1 of the site’s content architecture. Through collaborative planning, I developed a detailed sitemap that served as the foundation for the experience. Using this structure, I created wireframes for the full platform, mapping out every screen to align functionality with user needs.
Goal
Understand and meet the information needs of healthcare professionals by creating a centralized hub for Pacira’s medical content and support services.
Market
Healthcare professionals seeking reliable and easily accessible product information, clinical data, and direct communication with Pacira’s Medical Affairs team
Problem
Difficulty locating accurate, up-to-date medical information across fragmented resources, which can delay clinical decisions or outreach to medical support.
Mission
Design a scalable, intuitive digital experience that empowers healthcare professionals to access medical information, connect with experts, and explore relevant resources
Full wireframes
A selection of wireframes for the full site. Annotated wireframes were provided to the development team to ensure all functionality was possible before moving forward into design.
Design & Development
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