Better Life VIetnam
Website ReDesign
Role: Lead UX Designer
When: January 2017 - April 2017
Duration: Four Months
What: UX Strategy to increase donation rates
Objective
Through research, testing, and design, I worked with the non-profit and collaborated with team members to improve usability, update the site, and create a new user flow to increase donation rates.
Mission
Improve usability, update the site, and create a new user flow to increase donation rates and participation in the BLV Program
Market
Mission-focused individuals ages 18-45 to participate in the program, companies and individuals active in charity work to donate.
Problem
Better Life Vietnam's site does not clearly define their mission and opportunities, and it does not easily guide users toward a donation path.
Solution
Redesign Better Life Vietnam's site to clearly illustrate their cause and create a new user flow to help guide users to donate.
Research Methods
Usability Testing Takeaways
Through usability testing, I learned that users did not immediately understand the mission of Better Life Vietnam. The presence of their partner, Tours for Books, on the homepage confused users into thinking the organization served a different purpose.
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Users felt there was too much copy on the site and skipped around, causing them not to understand BLV's purpose and leaving BLV without enough credibility for users to donate.
Original page from BLV site
Next Steps
Visual
Work on a new set of styles to update the look & feel of the site
Blog
Help better organize the blog to support BLV's message
IA
Restructure the site's architecture for an optimal user experience